New REI store coming to Dublin, CA

Today outdoor retailer REI announced they will be opening a new store in Dublin, CA in the Fall of 2011. The 24,000 square-foot store will be located at the Amador Plaza shopping center. REI states that they have 42,500 active members that live within 15 miles of the new location. This store will join the 10 other SF Bay Area stores and 114 nationwide.  As someone who shops frequently at REI and lives in the area this new store will be a welcomed site. I often wondered why REI had not opened a store in the tri-valley area.

Full Press Release